XO, MU by Melissa Urban
AOutstandingTop 2% in Lifestyle
- Estimated value / mo
- $23.5K
- $23,520 a month
- Subscribers
- 392K
- Elite Publisher
- Global rank
- #121
- of 3,012
- Category rank
- #15
- of 812 in Lifestyle
Value breakdown
Sponsorship potential
$282K – $790K/yr
4 sponsored posts a month × $25–$70 CPM
If sold today
$804K – $2.1M
1.5–4× annual revenue
Not included: audience quality, niche demand, sales ability and growth.
About XO, MU by Melissa Urban
XO, MU by Melissa Urban is a lifestyle newsletter published on Substack with about 392,000 subscribers. Letter Ranks estimates its earning potential at $23,520 per month, which places it #121 of 3,012 newsletters on the leaderboard and #15 of 812 in lifestyle. The estimate is based on subscriber count, category benchmarks and typical sponsorship and paid-subscription rates, not on reported revenue. Newsletter owners can claim the page to correct the numbers.
How much is XO, MU by Melissa Urban worth?
Letter Ranks estimates XO, MU by Melissa Urban at $23,520 per month in earning potential, based on its 392,000 subscribers, category benchmarks for lifestyle and typical sponsorship and paid-subscription rates. That places it #121 of 3,012 newsletters on the leaderboard.
How many subscribers does XO, MU by Melissa Urban have?
XO, MU by Melissa Urban has about 392,000 subscribers on Substack, which ranks #15 of 812 lifestyle newsletters tracked here. Subscriber counts come from public data or the owner's submission and are updated when the newsletter is claimed.
How is the newsletter value calculated?
The estimate combines subscriber count, paid subscriber share and price where known, open rate, and category-level sponsorship benchmarks (CPM and per-send rates). It is an earning-potential estimate, not reported revenue. The full method is on the methodology page.
Share this page or compare it on the newsletter leaderboard. Method details are on the methodology page.
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