Newsletter Tiers
Understand how we tier newsletters based on subscriber count, engagement, and category. Each tier unlocks different monetization potential.
Letter Ranks
Like video game ranks, your newsletter earns a letter grade based on how it stacks up. S-Rank is legendary. Where do you land?
Legendary
Top 1%Top 1% — Elite newsletter with exceptional value
≥
$15.6M
/month
Outstanding
Top 5%Top 5% — Highly valuable and well-established
≥
$7M
/month
Great
Top 15%Top 15% — Strong performer with solid monetization
≥
$2.6M
/month
Good
Top 35%Top 35% — Above average with room to grow
≥
$1.1M
/month
Average
Top 60%Top 60% — Typical newsletter performance
≥
$405K
/month
Starting Out
Top 100%Building audience — Focus on growth
Below
$405K
/month
Subscriber Tiers
Your tier reflects your newsletter's subscriber count. Each tier unlocks different valuation potential and sponsorship opportunities.
Rising Star
0 - 10K subscribersEvery Morning Brew started here
Growth Engine
10K - 25K subscribersBuilding real momentum
Breakout Creator
25K - 50K subscribersOutpacing 80% of newsletters
Established Voice
50K - 100K subscribersA real media business
Top Performer
100K - 250K subscribersCompeting with publications
Elite Publisher
250K - 500K subscribersTop 30% of all newsletters
Industry Leader
500K - 1M subscribersMedia company territory
Media Empire
1M+ subscribersThe top of the game
Value Milestones
What your monthly newsletter value translates to in real-world terms. Hit these milestones to unlock serious monetization potential.
Engagement Multipliers
Your open rate directly impacts your newsletter's value. Higher engagement means better ad performance and higher sponsor rates.
Elite engagement—top-tier sponsors actively seek you out
Above average—qualifies for premium sponsorship rates
Industry standard—baseline sponsorship rates
Below industry average or unknown—reduced rates apply
How it works
Your base value (subscribers × category rate) is multiplied by your engagement tier. A 50%+ open rate can boost your value by 50%, while low engagement reduces it by 20%.
The average newsletter open rate is 21.5%, but top creators hit 50%+.
Random newsletter fact • Refresh for another
Find Your Tier
Use our free calculator to discover your newsletter's tier and estimated value.