Newsletter tiers
How grades, subscriber milestones, niche and engagement shape a newsletter's value.
Letter ranks
Each newsletter gets a grade based on its value compared with every tracked newsletter.
| Grade | Rank | Percentile | Value / mo |
|---|---|---|---|
| S | LegendaryTop 1% · Elite newsletter with exceptional value | Top 1% | from$1.3M |
| A | OutstandingTop 5% · Highly valuable and well-established | Top 5% | from$120K |
| B | GreatTop 15% · Strong performer with solid monetization | Top 15% | from$19.9K |
| C | GoodTop 35% · Above average with room to grow | Top 35% | from$9.7K |
| D | AverageTop 60% · Typical newsletter performance | Top 60% | from$1.7K |
| F | Starting OutEveryone else · Focus on growth | Everyone else | below$1.7K |
Subscriber tiers
Eight milestones from first subscriber to media company.
- Rising StarEvery Morning Brew started here0–10K
- Growth EngineBuilding real momentum10K–25K
- Breakout CreatorOutpacing 80% of newsletters25K–50K
- Established VoiceA real media business50K–100K
- Top PerformerCompeting with publications100K–250K
- Elite PublisherTop 30% of all newsletters250K–500K
- Industry LeaderMedia company territory500K–1M
- Media EmpireThe top of the game1M+
Value milestones
What monthly value covers in real life.
- A senior dev salary$10K+ / mo
- A full-time income$5K+ / mo
- A part-time salary$2.5K+ / mo
- Rent in many cities$1K+ / mo
- A car payment$500+ / mo
Engagement multipliers
Base value (subscribers × category rate) is scaled by open rate.
- Excellent50%+ open rate1.5×
- Good40%+ open rate1.2×
- Average30%+ open rate1×
- Below averageUnder 30% or unknown0.8×
Find your tier
Enter your subscriber count to see your value and rank.