- Estimated value / mo
- $12.6K
- $12,600 a month
- Subscribers
- 210K
- Top Performer
- Global rank
- #272
- of 3,012
- Category rank
- #93
- of 1,502 in Other
Value breakdown
Sponsorship potential
$151K – $423K/yr
4 sponsored posts a month × $25–$70 CPM
If sold today
$431K – $1.1M
1.5–4× annual revenue
Not included: audience quality, niche demand, sales ability and growth.
About Why It Matters
Why It Matters is a other newsletter published on Substack with about 210,000 subscribers. Letter Ranks estimates its earning potential at $12,600 per month, which places it #272 of 3,012 newsletters on the leaderboard and #93 of 1,502 in other. The estimate is based on subscriber count, category benchmarks and typical sponsorship and paid-subscription rates, not on reported revenue. Newsletter owners can claim the page to correct the numbers.
How much is Why It Matters worth?
Letter Ranks estimates Why It Matters at $12,600 per month in earning potential, based on its 210,000 subscribers, category benchmarks for other and typical sponsorship and paid-subscription rates. That places it #272 of 3,012 newsletters on the leaderboard.
How many subscribers does Why It Matters have?
Why It Matters has about 210,000 subscribers on Substack, which ranks #93 of 1,502 other newsletters tracked here. Subscriber counts come from public data or the owner's submission and are updated when the newsletter is claimed.
How is the newsletter value calculated?
The estimate combines subscriber count, paid subscriber share and price where known, open rate, and category-level sponsorship benchmarks (CPM and per-send rates). It is an earning-potential estimate, not reported revenue. The full method is on the methodology page.
Share this page or compare it on the newsletter leaderboard. Method details are on the methodology page.
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