WHAT TO WEAR: BY COCO
FStarting OutTop 81% in Lifestyle
- Estimated value / mo
- $55
- Subscribers
- 11K
- Growth Engine
- Global rank
- #2,252
- of 3,012
- Category rank
- #650
- of 812 in Lifestyle
Value breakdown
Sponsorship potential
$686 – $2K/yr
1 sponsored post a month × $13–$35 CPM
If sold today
$2K – $5K
1.5–4× annual revenue
Under 25K subscribers, direct sponsors are rare, so this assumes about one sponsored post a month.
About WHAT TO WEAR: BY COCO
WHAT TO WEAR: BY COCO is a lifestyle newsletter published on Substack with about 11,000 subscribers. Letter Ranks estimates its earning potential at $55 per month, which places it #2,252 of 3,012 newsletters on the leaderboard and #650 of 812 in lifestyle. The estimate is based on subscriber count, category benchmarks and typical sponsorship and paid-subscription rates, not on reported revenue. Newsletter owners can claim the page to correct the numbers.
How much is WHAT TO WEAR: BY COCO worth?
Letter Ranks estimates WHAT TO WEAR: BY COCO at $55 per month in earning potential, based on its 11,000 subscribers, category benchmarks for lifestyle and typical sponsorship and paid-subscription rates. That places it #2,252 of 3,012 newsletters on the leaderboard.
How many subscribers does WHAT TO WEAR: BY COCO have?
WHAT TO WEAR: BY COCO has about 11,000 subscribers on Substack, which ranks #650 of 812 lifestyle newsletters tracked here. Subscriber counts come from public data or the owner's submission and are updated when the newsletter is claimed.
How is the newsletter value calculated?
The estimate combines subscriber count, paid subscriber share and price where known, open rate, and category-level sponsorship benchmarks (CPM and per-send rates). It is an earning-potential estimate, not reported revenue. The full method is on the methodology page.
Share this page or compare it on the newsletter leaderboard. Method details are on the methodology page.
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