In the Details

DAverageTop 40% in Lifestyle

natalieborton.substack.comSubstackLifestyleUnverified
Visit
Estimated value / mo
$640
Subscribers
40K
Breakout Creator
Global rank
#1,220
of 3,012
Category rank
#320
of 812 in Lifestyle

Value breakdown

Sponsorship potential

$8K – $22K/yr

2 sponsored posts a month × $20–$56 CPM

If sold today

$22K – $58K

1.5–4× annual revenue

Not included: audience quality, niche demand, sales ability and growth.

About In the Details

In the Details is a lifestyle newsletter published on Substack with about 40,000 subscribers. Letter Ranks estimates its earning potential at $640 per month, which places it #1,220 of 3,012 newsletters on the leaderboard and #320 of 812 in lifestyle. The estimate is based on subscriber count, category benchmarks and typical sponsorship and paid-subscription rates, not on reported revenue. Newsletter owners can claim the page to correct the numbers.

How much is In the Details worth?

Letter Ranks estimates In the Details at $640 per month in earning potential, based on its 40,000 subscribers, category benchmarks for lifestyle and typical sponsorship and paid-subscription rates. That places it #1,220 of 3,012 newsletters on the leaderboard.

How many subscribers does In the Details have?

In the Details has about 40,000 subscribers on Substack, which ranks #320 of 812 lifestyle newsletters tracked here. Subscriber counts come from public data or the owner's submission and are updated when the newsletter is claimed.

How is the newsletter value calculated?

The estimate combines subscriber count, paid subscriber share and price where known, open rate, and category-level sponsorship benchmarks (CPM and per-send rates). It is an earning-potential estimate, not reported revenue. The full method is on the methodology page.

Share this page or compare it on the newsletter leaderboard. Method details are on the methodology page.

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