Hidden Brain

CGoodTop 26% in Lifestyle

hiddenbrain.substack.comSubstackLifestyleHealthUnverified
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Estimated value / mo
$960
Subscribers
60K
Established Voice
Global rank
#906
of 3,012
Category rank
#204
of 812 in Lifestyle

Value breakdown

Sponsorship potential

$12K – $32K/yr

2 sponsored posts a month × $20–$56 CPM

If sold today

$33K – $88K

1.5–4× annual revenue

Not included: audience quality, niche demand, sales ability and growth.

About Hidden Brain

Hidden Brain is a lifestyle newsletter published on Substack with about 60,000 subscribers. Letter Ranks estimates its earning potential at $960 per month, which places it #906 of 3,012 newsletters on the leaderboard and #204 of 812 in lifestyle. The estimate is based on subscriber count, category benchmarks and typical sponsorship and paid-subscription rates, not on reported revenue. Newsletter owners can claim the page to correct the numbers.

How much is Hidden Brain worth?

Letter Ranks estimates Hidden Brain at $960 per month in earning potential, based on its 60,000 subscribers, category benchmarks for lifestyle and typical sponsorship and paid-subscription rates. That places it #906 of 3,012 newsletters on the leaderboard.

How many subscribers does Hidden Brain have?

Hidden Brain has about 60,000 subscribers on Substack, which ranks #204 of 812 lifestyle newsletters tracked here. Subscriber counts come from public data or the owner's submission and are updated when the newsletter is claimed.

How is the newsletter value calculated?

The estimate combines subscriber count, paid subscriber share and price where known, open rate, and category-level sponsorship benchmarks (CPM and per-send rates). It is an earning-potential estimate, not reported revenue. The full method is on the methodology page.

Share this page or compare it on the newsletter leaderboard. Method details are on the methodology page.

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