- Estimated value / mo
- $11.8K
- $11,760 a month
- Subscribers
- 196K
- Top Performer
- Global rank
- #293
- of 3,012
- Category rank
- #103
- of 1,502 in Other
Value breakdown
Sponsorship potential
$141K – $395K/yr
4 sponsored posts a month × $25–$70 CPM
If sold today
$402K – $1.1M
1.5–4× annual revenue
Not included: audience quality, niche demand, sales ability and growth.
About Big Salad
Big Salad is a other newsletter published on Substack with about 196,000 subscribers. Letter Ranks estimates its earning potential at $11,760 per month, which places it #293 of 3,012 newsletters on the leaderboard and #103 of 1,502 in other. The estimate is based on subscriber count, category benchmarks and typical sponsorship and paid-subscription rates, not on reported revenue. Newsletter owners can claim the page to correct the numbers.
How much is Big Salad worth?
Letter Ranks estimates Big Salad at $11,760 per month in earning potential, based on its 196,000 subscribers, category benchmarks for other and typical sponsorship and paid-subscription rates. That places it #293 of 3,012 newsletters on the leaderboard.
How many subscribers does Big Salad have?
Big Salad has about 196,000 subscribers on Substack, which ranks #103 of 1,502 other newsletters tracked here. Subscriber counts come from public data or the owner's submission and are updated when the newsletter is claimed.
How is the newsletter value calculated?
The estimate combines subscriber count, paid subscriber share and price where known, open rate, and category-level sponsorship benchmarks (CPM and per-send rates). It is an earning-potential estimate, not reported revenue. The full method is on the methodology page.
Share this page or compare it on the newsletter leaderboard. Method details are on the methodology page.
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